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It is true.
I did catch one of the rap videos that has Sizzla in it.
To I, it seems contradictory to sign with someone like Dash who is all about the money instead of the message. He has never given any hint of being conscious in any of the music that he puts out there.
Seems like Sizzla has forsaked the message for the money as well.
Time will tell.
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Reggae Superstar Sizzla signs to Damon Dash Music Group
NEW YORK, NY - International reggae superstar Sizzla, one of Jamaica's most gifted, most prolific, and best-loved artists of the past decade, has signed with the Damon Dash Music Group (DDMG). Sizzla has over 30 full-length albums released for labels like VP Records, Greensleeves, and Jet Star- countless 7-inch singles released in his native Jamaica - including last summer's crossover smash "Just One Of Those Days (Dry Cry)". And now, his forthcoming DDMG release, set for an early-2006 release, will mark Sizzla's major-label debut.
What may seem at first a strange musical marriage - Jamaica's Sizzla, a reclusive, devout Rastafarian and Harlem's Damon Dash, the brash, outspoken mogul and CEO of DDMG, Sizzla joins an already eclectic DDMG roster including the infamous rapper Beanie Siegel, R&B singers Rell and Nicole Wray, and the legacy of the late Ol' Dirty Bastard.
Something of an enigma to the public at large, Sizzla has rarely granted interviews and has kept his concert appearances to a minimum. All of that, Dash insists, is about to change.
"The signing of Sizzla to the Damon Dash Music Group is actually a perfect fit," explains Dash. "I am an entrepreneur: when I see a market I haven't yet infiltrated, I'm going after it. Reggae and Caribbean music is a huge international marketplace and, of course, I like the scope of that. Sizzla is unquestionably the genre's biggest, most talented, most prolific, most important star. I'm looking forward to reaching Sizzla's already massive fanbase, and more importantly, exposing him to a brand new one. I'm proud and excited to have Sizzla as a new addition to the DDMG family."
Source: Island Def Jam Music Group
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