Controversial Feed a Child advert sparks...That the CEO actually defends the video speaks volumes on where her mind set is with regard to what "assistance" they are offering. Seems that the only reason the ad was pulled was because of public reaction and not because of any sentiment that it misrepresents them in any way.
excerpt "The charity said that the real message of the advert got lost in the controversy."
excerpt "A South African children's charity has been forced to apologise after running a controversial advertisement which showed a white woman feeding a black child like a dog.
The one-minute video features the child sitting on the floor almost begging for food as the woman feeds him from the table."
Feed a Child Africa Respond To The Outrage Caused By Advertexcerpt "She said: 'What if this advert changed a child's life? What if this advert changed 3.5 million children's lives? What if this was your child going to bed hungry tonight, and this advert can change that?
'The child was a character that the agency used. It wasn't chosen for any specific reason – and yes, the idea was to use multiracial people, just as our country is. It doesn't help to have an advert that is not representative.'
Full article here http://www.dailymail.co.uk/news/article-2689805/Feed-A-Child-charity-apologise-running-racist-advert-showed-wealthy-white-woman-feeding-black-child-like-dog.html
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