Contemporary Afrika: Where suffering earns revenue

On the Question of Charity...

In a modern day African setting, often irrespective of region, the underprivileged lifestyle of many inhabitants of the continent has been recreated into a highly fashionable and an immensely profitable industry.

This industry has managed to generate continuous income for both multinational institutions and private individuals, primarily in the form of the tax free revenue and public exposure, in the form of charity.
In Afrika, charities have proven to be a lucrative investment for many, ranging from petroleum companies, to celebrities, to foreign governments, as success in these respective fields require a fairly heavy demand for 'positive publicity'.

Several A-D list celebrities are linked to various charities throughout Afrika, and are many are frequently photographed with Afrikan people, often children. A number of oil companies also sponsor programmes throughout Afrika, and the recognition received provides appeasement for the somewhat tainted image that currently clouds the oil industry.
Whilst an assumption can never be made on the genuine solidarity of these individuals, it cannot remain unsaid that the enormous plight that faces many Afrikan people has created an avenue to increasing public popularity, which will in turn have a huge impact on their financial wealth.

The government of the United States of America, alongside the World Health Organisation has pledged to contribute efforts specifically to reduce the total number of malaria infections in Afrika by 50%, by using a reproducible treatment and prevention programme that has successfully eradicated the threat of malaria in the United States and other developed countries. Yet despite this easily attainable goal that has been set, its achievement has remained a non-existent reality, thus ensuring the prominence of Afrikan impoverishment, and the physical upkeep of the highly profitable charity industry.

A call for the upheaval of all foreign charitable organisations in isolation would prove to be both inhumane and incomplete. The marketing of a "profit from poverty" campaign must be abandoned, and the policies and physical presence of previous colonialist governments, their institutions and their puppet Afrikan rulers be firmly uprooted from Afrikan society, and replaced with genuine, steadfast and persistent contributions towards the development of Afrika, spurred on not by self interest, but by spiritual morality and ancestral duty.

At present, many areas of Afrikan society, regardless of region, can benefit from positive contributions to its development, including the health, scientific, economic, social and environmental sectors.

With the vast majority of Afrikans in a position of physical and mental capability, and with increasing amounts of information and opportunities for skills training available, the fate of underprivileged Afrikan people on the continent and in the Diaspora, rests on the decisions that capable Afrikans choose to make.
When there are more hands, the load lightens, and the work becomes more bearable.